TUKU President Named as Co-Chair of intelliPACK Leadership Council
intelliPACK, a smart packaging innovation accelerator, has named Mark Baldwin, President and CEO of TUKU, as one of the two new co-chairs for its Leadership Council.
intelliPACK collaborates with supply chain stakeholders to create awareness, educate and facilitate the broad adoption of solutions for smart packaging and retail – an active or intelligent interactive packaging system that delivers benefits and added functionality to the value chain.
The intelliPACK Leadership Council (LC) launched two years ago, consisting of representatives from across the value chain, from packaging companies to technology developers and consumer brands looking to incorporate smart packaging into their product lines.
Christina Cvetan, Customer Packaging Global Capability, Unilever R&D at Unilever, and Jeffrey Moore, General Sales Manager at the Add Ink division of Atlantic Packaging, served as the LC’s co-chairs for the first two-year term. Moving forward, Mark Baldwin will serve as a co-chair alongside James Lee, Director of Technology and Innovation at Jones Packaging.
“The success of the intelliPACK LC has been a team effort by thought leaders who realize the need to work together on the digital transformation challenges that now grip the entire packaging/retail ecosystem,” said Peter Kallai, President and CEO of intelliFLEX. “I thank Christina and Jeffrey for all their hard work to take the LC through its startup phase, with full confidence that we are in good hands with Mark and James.”