Since technology touches every aspect of our lives, it makes sense that mobile technology is increasingly prevalent in the restaurant industry. The digital revolution of the restaurant business is not something to fear. In fact, these advancements serve both the restaurant owner and the patron.
Let’s face it, demographics are changing. People who frequent restaurants are becoming increasingly tech savvy and eager to adapt to new advancements, especially if it benefits them in some way. If used properly, mobile technology can improve customer experience, and increase profitability for restaurants. So instead of fearing the technological revolution of the restaurant industry, embrace the inevitable change and learn how to apply mobile technology to your business.
If utilized properly, the implementation of mobile technology in your restaurant can result in the following outcomes.
Increased customer satisfaction
Customer satisfaction is a great way to measure the success of your business, especially if you are in the customer service industry. The best way to obtain customer insight is to encourage your diners to share their feedback directly and instantly, while you still have the ability to mitigate any of their complaints.
This is much easier said than done. Most of the time, customers feel more inclined to provide feedback on public platforms such as Yelp, Google, and Facebook after they have already left your establishment. If they leave a negative review, you can expect your online presence and profits to reflect that testimony. As anyone in the industry knows, it’s much easier to prevent a bad review than it is to get rid of one.
The best way to obtain customer insight immediately and directly is through the use of a mobile device. Not only is it easily accessible and convenient for customers, it’s also completely discreet and comfortable. Think of it this way, it’s much easier to provide feedback instantly on your mobile phone, than it is to make a comment directly to the manager, or visit the restaurant’s Facebook or Google page after leaving the establishment.
Faster, more efficient service
Customer satisfaction hinges on the service they receive while in the restaurant. The bottom line is that every dinner counts and every experience matters. Quick and accurate service is a pivotal part of the positive dining experience. Unfortunately, with the various demands of the restaurant business, it can be difficult to ensure that every customer is satisfied.
Mobile technology can help ease the time constraints and man power necessary to provide topnotch service to every customer. Whether it’s digital menus, pre-ordering services, or bill payment capabilities, mobile technology can automate time consuming tasks, giving employees the time to focus on more important tasks. Digital menus can also be easily updated to include the newest promotional material, coupons, or service updates. Interactive mobile technology allows for quicker, more efficient service, helping to ensure the customer’s experience is positive.
Access to instant and accurate customer insight
Mobile technology makes collecting useful consumer insight easy and instantaneous. Insights can be used by restaurant owners make better, more accurate business decisions. There is no one-size-fits-all marketing plan, especially in the restaurant industry. Every establishment needs to determine what works for them and why, so they can continue to replicate the successful behavior.
Mobile technology is capable of identifying the most popular items on the menu, the busiest times of day, and even the most popular side orders and add-ons. They can also be used to track inventory, assist new servers with menu items, and even rotate and organize tables. This is extremely useful information that can help restaurateurs develop menu options, promotions, and store hours tailored to their demographic. The best part is, data doesn’t lie. Restaurant owners will have enough information to take the guess work out of their marketing strategy.
Increased customer loyalty
Fostering customer loyalty is essentially a process of repeated positive interactions. Positive dining experiences are an important component of building strong customer relations, but long lasting, mutually beneficial relationships require much more.
You need to offer your customers financial and emotional rewards to help them build a lasting bond with your business. Digital technology can save your customer’s preferences and use that information to provide promotional material they will actually use. This type of automated loyalty or rewards program requires minimum work from restaurant staff, and is easily accessible to the customer.
Interactive digital technology also allows customers to communicate directly with the businesses they frequent and vice versa. This gives restaurant staff ample opportunity to mitigate any problems that arise before a customer relationship is damaged. It also permits customer voices to be heard, in a convenient and comfortable manner.
When it Comes to the Restaurant Industry, Adaptability Determines Success
Much like every other industry, the restaurant business is subject to change. Currently, Ontario is implementing a large minimum wage increase that will surely tighten the financial restraints on the restaurant industry. Faced with growing operating costs, and decreased profit margins, restaurateurs will need to turn to mobile technology for support.
Mobile technology can help decrease operating costs and increase customer satisfaction. Plus, these digital tools are completely accessible to even the smallest of businesses, and can be customized to suit the individual needs of each restaurant owner. Aside from the food, the implementation of mobile technology needs to be the next requirement for restaurant owners hoping to increase their piece of the profit pie.
In our white paper, Restaurant Technology, Seizing Opportunities After the Minimum Wage HIke, we discuss the impact of increased operating costs. We then discuss how mobile technology can help minimize labour costs, while increasing customer satisfaction. After detail the capabilities of mobile technology, which include loyalty programs, mobile ordering options, quick pay functions and enhanced digital menus. We conclude by specifying how each of these functions can be applied to your business model to help your business cope with the impending wage increase.
This white paper not only addresses the problem at hand, it provides tangible applications of mobile technology that can be used to help your business cope with the impending wage increase. If you would like to learn how to harness the power of mobile technology in your restaurant, download our white paper, Restaurant Technology, Seizing Opportunities After the Minimum Wage Hike, today!