Connected Packaging In Focus: Beauty Brands

Connected Packaging In Focus: Beauty Brands As packaging breaks into a fourth dimension – connectivity – beauty brands can take advantage of a new marketing channel activated through the product packaging itself. Connected packaging triggers a connection between the brand and the customer to last the entire customer journey. Connected packaging technology is largely powered…

Who Cares About Post-Purchase?

Who Cares About Post-Purchase? Whether it’s through a buy button or in-store checkout, marketers focus on driving shoppers towards the path to purchase. Actually, the path to purchase is not a path but a complex winding network of roads. Once a customer makes a purchase, their journey is not complete, yet they often walk alone.…