Connected Packaging In Focus: Beauty Brands

Connected Packaging In Focus: Beauty Brands As packaging breaks into a fourth dimension – connectivity – beauty brands can take advantage of a new marketing channel activated through the product packaging itself. Connected packaging triggers a connection between the brand and the customer to last the entire customer journey. Connected packaging technology is largely powered…

Join TUKU at intelliFLEX CPES 2018

Join TUKU at intelliFLEX CPES 2018 Explore all facets of flexible and hybrid electronics (FHE), including flexible, 2D and 3D printable, wearable, stretchable, smart textiles and flex-integrated circuit technologies, software and applications at intelliFLEX CPES 2018 on May 23-24 at Centennial College in Toronto. TUKU brings big ideas and leading connected packaging capabilities from industry leaders…

Who Cares About Post-Purchase?

Who Cares About Post-Purchase? Whether it’s through a buy button or in-store checkout, marketers focus on driving shoppers towards the path to purchase. Actually, the path to purchase is not a path but a complex winding network of roads. Once a customer makes a purchase, their journey is not complete, yet they often walk alone.…