Near Field Communication (NFC) allows wireless location based interactions between nearby devices and NFC technology, and is dramatically revolutionizing the business-to-customer relationship.
Generally, the purpose of NFC is to facilitate connectivity and communication between devices and objects, essentially helping users engage with their physical environment. Although Android phones already possess the full scope of NFC, until recently, Apple’s iOS operating system only supported this technology for Passbook check-ins and transactions through Apple Pay. Fortunately, that will no longer be the case.
This fall, Apple’s iOS 11 update will support NFC functions in the iPhone 7 and 7 Plus.
This has come as a welcome change for marketers, as enabling NFC technology on all smartphones will exponentially increase the amount of customer insight and interaction available to businesses. NFC tags can be embedded into products and marketing material to create an interactive digital identity for each item. All customers have to do is briefly tap their device against an object with an NFC tag to effectively interact in real time with the brands they love.
For instance, Tuku’s TableTalk® technology utilizes NFC tags to allow diners to instantly provide feedback to their servers.
By simply holding their smartphone close to a table display, a brief satisfaction survey will launch in the diner’s mobile browser. Once the feedback is submitted, the restaurant operator will have the capacity to address any complaints before the dinner finishes their meal, minimizing the chances of receiving a negative review or losing a valued customer. Technology like TableTalk® is also capable of maintaining loyalty rewards programs, ensuring your customers engaged and satisfied.
NFC tags can also help marketers influence consumers at the point of purchase, using Tuku’s Intelligent Display technology.
This platform allows shoppers to simply tap their mobile device against an NFC tag to receive additional product information, impressive selling features, or instructional videos right to their smartphone. Imagine trying to decide between ten various drones at your local toy store. You notice that one drone has an Intelligent Display sign attached to the shelf, so you hold your smartphone close to the promotional material. Instantly, your mobile browser launches automatically, producing a video outlining the coolest features of that particular drone, and a comprehensive instruction manual. Deciding which drone to purchase just got much easier.
NFC tags will also benefit consumers who enable the use of this technology in their personal devices, while utilizing Tuku’s Intelligent Packaging capabilities.
Tuku’s Intelligent Packaging technology creates an interactive digital identity for every product, allowing shoppers to immerse themselves in an overall experience at the point-of-purchase. By simply tapping their smartphone against the packaging of a bottle of cough syrup, customers could be given the specific dosage instructions directly to their mobile device. Technology like TableTalk® is also capable of maintaining loyalty rewards programs, and real-time feedback, ensuring your customers engaged and satisfied.
Currently, Apple holds 15 % of the global market, so the widespread availability of NFC technology is extremely beneficial for solutions such as TableTalk®, Intelligent Display, and Intelligent Packaging.
“Building more NFC experiences for iPhone could boost overall market for NFC tags”, says Robert Williams, author at Mobile Marketer. Basically, NFC technology can be just as useful as you want it to be. If you take advantage of everything this technology has to offer, you will surely see your investment reflected in your bottom line. In an increasingly tech savvy world, having the technology needed to live efficiently will always be the consumer’s top concern, which is why utilizing NFC should be a marketer’s first priority.
Interested in leveraging TUKU’s NFC technology in your business?